Calls happen. The CRM never hears about it.
The conversation went well, but the lead still says “New” and nobody wrote down what was promised.
Call intelligence powered by Callyzer integration · Official Callyzer Partner
Stop losing leads between calls.
Your team makes calls every day. But do you know which leads were contacted, which calls were missed and what needs to happen next? NCRM and Callyzer bring calling activity and follow-ups into one connected workflow.
Callyzer in the Callyzer appNCRM today standard in NCRMOn request set up by our team
Total calls248
Talk time11h 42m
Answered196
Missed31
Outgoing142
Recent callsToday
NV↗Dhanlaxmi Infra6m 12sAnswered
SP↙Veer Steel3m 48sAnswered
HT✕+91 98xxx xx214—Missed
AQ↗Patel Agro0m 00sNo answer
NV↙Sunrise Builders9m 05sAnswered
Dhanlaxmi InfraLD-1040Qualified
Assigned toNV Neha V.
Call remarkNeeds revised rate for 110 mm pipe. Send R2 by Thursday.
Next follow-upThu, 11:00
Callback queue3 pending
✕+91 98xxx xx21410:42Call back
✕Gokul Plastics09:15Call back
✕Krishna WorksYesterdayCall back
The business problem
Your sales team is calling. Is your CRM keeping up?
When calls and CRM records live apart, follow-ups depend on memory. Connecting them cuts the retyping and makes it clear who promised what, and when.
Missed calls with no callback
A buyer called once, got no answer, and quietly went to a competitor.
Managers can’t see calling activity
Who called whom, for how long, and who hasn’t picked up the phone all week?
Commitments that are forgotten
“I’ll send the revised rate on Thursday” lives in one person’s memory.
What you get
Six ways calls and CRM work together.
Each card shows where the capability lives today: in the Callyzer app, standard in NCRM, or set up on request by our team.
☎Callyzer
Team call tracking
See calling activity by employee, date, direction, duration and outcome, in Callyzer’s dashboard.
●Callyzer
Call recording
Review recorded conversations to understand what the customer asked for, where recording is supported by the device and telephony setup, permitted by law and authorised by your business.
✕CallyzerNCRM today
Missed-call management
Identify missed calls, see who called and when, and create a callback follow-up on the lead in NCRM so the inquiry doesn’t go cold.
▤Callyzer
Call duration & activity reports
Total, answered, missed and outgoing calls and talk time, with employee and date-range filters.
⇄On request
CRM lead mapping
Match call records to the right lead or customer by phone number, with rules for shared business numbers, duplicates and unmatched calls. Configured by our team for your setup.
✎NCRM todayOn request
Call remarks & follow-ups
Log the call on the lead or customer with a remark, update the status and set the next follow-up date. With the CRM connection set up, call details can arrive on the record for you.
Every call on the lead’s timeline.
Calls logged in NCRM sit next to quotations, orders and payments on the lead and in Customer 360, with the remark, the status it led to and the next follow-up.
- Log a call with a remark on any lead, inquiry or customer
- Set the next follow-up date and owner
- Due and overdue follow-ups on each person’s dashboard
DI
Dhanlaxmi Infra ProjectsLD-1040
QualifiedLog callCall history & remarks
↗
Outgoing · 6m 12sDiscussed 1,200 m order. Wants delivery in 2 weeks.
Today 11:20✕
Missed callCallback task created for Neha V.
Yesterday↙
Incoming · 3m 02sAsked for HDPE price list.
MonNext step
StatusQuotation shared
Follow-upThu, 11:00 · Call
AssignedNeha V.
☐ Send revised quotation R2
The complete workflow
From a ringing phone to the next follow-up.
Honest labels: blue steps happen automatically, amber steps are part of the CRM connection we set up on request, and green steps are done by your team in NCRM.
- 1Call made or receivedOn your team’s phonesCallyzer
- 2Call activity capturedDuration, direction, outcomeCallyzer
- 3Contact or lead matchedBy phone numberOn request
- 4Call details in NCRMOn the lead or customerOn request
- 5Remark or outcome recordedWhat was discussedYour team
- 6Lead status updatede.g. Quotation sharedYour team
- 7Next follow-up setDate, type, ownerYour team
- 8Manager reviewsCallyzer reports + NCRM dashboardReports
AutomaticCRM connection, on requestYour team in NCRM
Missed-call recovery
Missed a call? Don’t miss the opportunity.
Identify missed calls, connect the caller with what you already know in NCRM, and give someone a callback before the inquiry goes cold.
- Missed calls listed by Callyzer, with the time and number
- Known callers matched to their lead or customer
- A callback follow-up with an owner and a date
- Callback pending and completed, side by side
Coverage depends on the connected phones and telephony, permissions, device configuration and integration setup. Not every missed call can be guaranteed to be captured.
Missed calls31
Callback pending9
Callback completed22
CallerCRM recordLast callOwnerNext follow-upStatus
+91 98xxx xx214New caller10:42HTToday 12:00Pending
Gokul PlasticsLD-104409:15AQToday 15:00Pending
Patel AgroCUS-1021YesterdaySP—Called back
Krishna WorksLD-1037YesterdayNVTomorrowScheduled
For sales managers
Know what is happening on your sales floor.
Calls by employee, answered versus missed, talk time, average duration and callbacks done, next to the leads contacted and the follow-ups due today in NCRM.
- Employee and date-range filters
- Calls that never reached a CRM record
- Follow-ups due today, before the day gets busy
Illustrative figures, not customer results.
Team callingThis weekAll employees
Talk time11h 42m
Avg duration3m 34s
Leads contacted87
Calls without CRM record14
Follow-ups due today12
Calls by employeeAnswered Missed
Answered vs missed
79%answered
Integration & implementation
Your calling activity. Connected to your CRM workflow.
We set it up with you, step by step, starting from the phones and process your team already uses.
Understand your calling setup
Mobile SIMs, office lines or cloud telephony, and how your team uses them.
Verify compatibility
Confirm Callyzer supports your devices, telephony and recording needs.
Configure the authorised integration
Callyzer set up for your team, with your permission and their consent.
Map numbers to leads and contacts
Matching rules for your customers, shared numbers and unknown callers.
Set remarks, statuses and follow-ups
Your lead statuses and follow-up habits, configured in NCRM.
Test and train
A trial run with real calls, then training for reps and managers.
Responsible call tracking
Built for accountability, not surveillance.
Calls and recordings contain personal information. We help you set up call tracking openly and with the right controls.
Role-based access
Limit who can hear recordings and see call details.
Consent and notice
Tell employees how call data is used, and inform callers where recording requires it.
No public recording links
Recordings stay behind sign-in, never on open URLs.
Retention you decide
Keep recordings only as long as you need them, in line with applicable law.
Get a customised CRM demo
See calls and follow-ups working together
Tell us about your team and calling setup. We’ll show NCRM and Callyzer around your own process.
FAQ
Call tracking questions
What is CRM call tracking?
Recording the facts of each business call (who, when, how long, answered or missed) and connecting them to the lead or customer in your CRM, so follow-ups don’t depend on memory.
Can I see calling activity by employee?
Yes, in Callyzer’s reports: calls, talk time and outcomes per employee, filtered by date. Use it to coach follow-up discipline, with your team informed about how call data is used.
Can I access call recordings?
Callyzer can record calls where the device and telephony setup support it, where recording is lawful, and where it is authorised by your business. Access should be limited by role. Not every call can be recorded on every device.
How are missed calls handled?
Callyzer lists missed calls from the connected phones. Your team creates a callback follow-up on the lead or customer in NCRM. Coverage depends on the phones, permissions and configuration, so not every missed call can be guaranteed to appear.
Can call details be linked to CRM leads?
Yes, on request. Our team configures the connection between Callyzer and NCRM for your setup, including phone-number matching rules. It is not switched on automatically.
Can call remarks update the lead record?
In NCRM today your team logs the call with a remark and updates the lead status and next follow-up. Where the CRM connection is set up, call details can be brought onto the record for you.
Can follow-up tasks be created automatically?
Follow-ups are set by your team on the lead or customer today. NCRM automation rules can send emails and in-app notifications when records change. Automatic callback tasks from call data are scoped as part of the on-request integration.
Will it work with my existing phone system?
Callyzer works with the phones and telephony it supports. We check your setup (mobile SIMs, office lines or cloud telephony) before you commit.
What permissions are required?
Callyzer needs call-log access on the phones it tracks, and recording permissions where recording is enabled. Your employees should know that business calls are tracked, and callers should be informed where recording requires it.
Is call tracking included in my subscription?
Callyzer is an NCRM add-on at ₹599 per month plus GST, on any plan. The CRM connection is set up on request; anything beyond standard setup, and any separate Callyzer licence needs for your team size, are confirmed in your quotation before you commit.
Illustrations of NCRM features, simplified for this website. Names and figures are sample data.
Call intelligence
Still managing calls and leads separately? See them connected.
Book a live demo and see how NCRM connects your team’s calling activity with your sales workflow.