NCRM
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No inquiry left waiting. No follow-up forgotten.

NCRM gives every inquiry a number, a source and an owner, then carries it into a lead with a value, a priority and a next activity date, so your team always knows who to call next.

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Problems this solves

Problem

Inquiries scattered across channels

IndiaMART, email, phone, website and ads each keep their own list.

Problem

Leads with no owner

Unassigned leads wait until someone notices them.

Problem

Follow-ups that slip

The next call date is in a diary that nobody else can see.

Problem

Duplicate customers

The same buyer is entered three times with different spellings.

Every source, one Inquiry list

Inquiries are created from the Integration Hub (IndiaMART as an add-on, TradeIndia, Meta, Google and LinkedIn lead forms, Zapier, and your own website through a secure webhook), typed in by your team, or imported from CSV.

  • Inquiry sources and statuses you define in Settings
  • Each integration can set a default owner and status
  • Duplicate handling per source: create, merge or ignore
  • A dedicated India Mart Leads screen when the add-on is active

Leads with a value, an owner and a next step

Convert a qualified inquiry into a lead, or create a lead directly for referrals and walk-ins. Each lead shows expected revenue, priority, an assignee, and the next activity with its date.

  • Status tabs with live counts, including Unassigned
  • Lead statuses you name, order and colour
  • Filters, visible-column choices and CSV export
  • Dashboard counts of activities due and overdue for each person

Clean data from day one

The import wizard brings in customers, leads and inquiries from CSV, using a sample file built for your workspace. Duplicate detection rules match new customers against existing ones before a second record is created.

  • CSV import for customers, leads and inquiries
  • Duplicate detection rules you configure
  • Custom fields on leads and inquiries for anything extra you track

Illustrations of NCRM features, simplified for this website. Names and figures are sample data.

Workflow example

How it plays out in a real week.

An illustrative example, using the steps NCRM supports.

  1. 10:02A buyer sends an inquiry on IndiaMART for 110 mm pipe.
  2. 10:05NCRM syncs it into Inquiry, with IndiaMART as the source, and assigns it to the sales owner set for that source.
  3. 11:30After a call, the rep converts it into a lead with an expected value and books a follow-up for Thursday.
  4. ThursdayThe follow-up appears in the rep’s activities due. The manager sees it on the dashboard if it is missed.

Who it’s for

Business use cases

  • Manufacturers and traders who receive marketplace inquiries every day
  • Teams that run Facebook, Google or LinkedIn lead campaigns
  • Businesses whose website contact form currently lands in an inbox
See It in a Live DemoAll features

FAQ

Questions

Is IndiaMART included?

IndiaMART sync is a paid add-on (₹999 per month). TradeIndia, Meta, Google and LinkedIn lead forms, Zapier and website webhooks are in the Integration Hub without an add-on.

Can we create a lead without an inquiry?

Yes. Leads can be created directly, for referrals, walk-ins or exhibition contacts.

Can we rename the lead statuses?

Yes. Lead and inquiry statuses, and inquiry sources, are masters you manage in Settings.

Next step

See your own sales process running in NCRM.

Book a live demo. Bring a recent inquiry and a quotation format, and we will walk you through that deal from first contact to payment.

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Made in India

Proudly Made in India

Designed, developed & supported in India. Built for businesses worldwide.

How can we help?NCRM team · Neptune Technolab